Emma is the silliest person in any room.
She would dance, sing, and mess around like nobody was watching when, obviously, everyone was watching. It’s absolutely refreshing.
What We Do: We are Awards Publicists, conducting publicity and representing whole films – and most of the talent involved – during the 6-month Awards season.
- We work with the voters (all Guild/Academy Members)
- Run point on special events/screenings/premieres
- Market by strategizing movie trailers/TV spots/billboards/etc.
- Bring the press to the project by pitching ours films & talent for interviews/ appearances/worthy coverage with unique angles and great storytelling/etc.
- We also frequently fight for magazine covers.
The Project: I was already two award seasons down when my company started working on La La Land in 2016. I have never experienced an awards campaign like it. It was barely May when we saw the first cut of the film, and we knew we had something special. The hype surrounding the movie was spreading through the industry, resulting in press and top guild members begging to see it. Every single screening was filled to capacity and many guests returned multiple times to see it again (and again). Reviews and predictions were always positive, and the feedback kept us busier than ever. The cast and filmmakers were in HIGH demand.
FYI: “Guilds” are industry unions divided by titled categories such as, actors, directors, producers, writers, cinematographers, editors, etc., and then of course, there is the HFPA and the Academy. Guild members vote for their specific award ceremonies, while the HFPA members vote for the Golden Globes and the Academy members vote on the Oscars. Based on the award show, you can figure out which groups are the more prestigious.
La La Land, Distributed by Lionsgate, Released November 2016
Set in Los Angeles, Mia (Emma Stone) and Sebastian (Ryan Gosling) are dreamers in love. In this modern day musical with an old Hollywood twist, the young couple learns what it truly means to sacrifice for love and career. It resonates with everyone, as we are all fantasists. It also reminds us that big, magical, romantic cities are as lonely as anywhere else at times.
The Story: The first time I met Emma was on a freight elevator, so not the most glamorous setting. The first thing I noticed was how normal she was as she pulled up with her security. Unlike any other private-driver-passenger, she was sitting in the front seat and seriously jamming to some tunes. Her style was always classic and casual and her everyday makeup always natural. She never failed to have a conversation with everyone, as if she were friends with them. The more time we spent together, the sillier side I witnessed. She loved to dance around, laugh, and tell jokes. She even fancied winking at me and other team members from across the room during her audience Q&As. She always hugged our necks before leaving the events, thanking everyone for their help. I will never forget how excited she was for me when I told her I had Thanksgiving off, as she had requested the day off herself.
I was sipping on a hot cup of peppermint tea at The London Hotel in West Hollywood.
“Oh, yum. peppermint tea?” She asked.
“Yes. It’s amazing,” I answered.
“When I was on Saturday Night Live, I did this skit where I put on my ‘hotdog voice,’” she randomly stated. “Do you wanna hear it? It’s stuck in my head.”
Then, we laughed about her “hotdog voice” and talked about Arizona, her home state. She always surrounded herself with family, often bringing her mother to events, and bringing her brother as her date to the Oscars.
FYI: The amount of nominations (14) the film received was record breaking – the most since Titanic and All About Eve. Emma won the Oscar for “Best Actress” this past February, while the film itself took home 6 Oscars total. Everyone remembers what happened during the “Best Picture” announcement, and I believe La La Land actually did win in many people’s hearts. Either way, it will never be forgotten.
My team worked on “Moonlight,” as well. You can imagine how awkward that was…